Sample objectives for business plans

Share on Facebook As a small business leader, you establish goals and business objectives to ensure your company accomplishes what it needs to accomplish to remain a going concern. For example, a goal may be to triple the sales of your e-learning courses. A supporting objective might be to attract 1, new customers in two months time by offering a package deal consisting of the course and a certification exam at a discounted price. Possible business objectives are as numerous as the companies that adopt them.

Sample objectives for business plans

Do you need help writing your business plan goals and objectives? Then below is an in-depth guide on how to write a business plan goals and objectives. Without a business plan, your business would be like a rudderless ship drifting aimlessly on a vast, stormy sea.

A business plan is the compass that guides your business through its journey to growth and success. The most important components of your business plans are your business goals and objectives. Without these, your business plan is simply empty. Well-chosen goals and objectives keep a new business on track.

The business objectives section reveals how you are going to execute your vision and mission and bring them to reality.

This is where setting goals and objectives come into play.

Strategic Planning Samples | OnStrategy Resources

That is, they must be specific, measurable, actionable, realistic, and time-based. Before we dig deeper into how you can plan your business goals and objectives, let me explain what both terms mean and how they are different.

Many people think both terms can be used interchangeably, but they have different meanings. What are business goals?

Goals tend to be more qualitative, while objectives are usually quantitative. Also, goals usually revolve around achieving big picture business intentions that are centered around market position, customer service, growth, and company culture among other key things.

Goals are the ultimate successes that you plan to achieve after some activity or practice.

Objectives of a Business Plan | Your Business

Goals also help you improve the overall effectiveness of your business. The more carefully you define them, the more likely you are to achieve them in the long run. What are business objectives?

Objectives, on the other hand, focus more on practical, day-in day-out metrics that revolve around revenue, number of customers, and product-related metrics. Objectives are specific procedures for achieving a goal.


They are the steps that you need to take in order to achieve your desired goals. For instance, if your goal is to expand your business from small scale to medium scale in the next 5 years, you are likely to have the following as your objectives: To market your business aggressively in order to attract more customers To reward loyal customers as a way of retaining them To develop an online marketing strategy To research and analyze possible growth opportunities such as acquisitions, mergers, etc.

To introduce new products and services To open more offices in various locations In short, your objectives specify what steps to take and when you should take them.

Goals specify where you want to go, while objectives specify how exactly you will get there. While goals can increase your effectiveness, objectives make you even more efficient by showing you how realistic your goals are. Goals are defined in words, and they are usually very brief. But objectives are usually more detailed, and they come with numbers and specific dates.

Without them, you are very likely to make wrong decisions and waste precious resources. Writing your Business Plan Goals and Objectives Firstly, when establishing your goals and objectives, try to involve everyone who has roles to play in the achievement of those goals and objectives after you outline them.

sample objectives for business plans

Secondly, start with as few goals as possible. Anything between 5 and 8 is a good number to start with. If your goals are too many, you may have a hard time accomplishing them.

Sales Volume Growth

But be sure to outline enough goals that you will need to drive your success. Outline how determined you are to succeed. Define whether you are willing to invest your own money and time for no pay and carrying on with this sacrifice for many months, at least. Define how many employees your business will have when your efforts start paying off.

Define what you want your annual revenue to be after one year, five years, ten years, and so on.

Profit Maximization

Define what would be your market share in that time frame you have set. Define whether your business will concentrate on just one niche or it will offer a wide range of products and services. Outline your plans for geographic expansion; local, national, or global.

Define whether you will be in charge of most tasks or you will delegate most tasks to others.Get the most out of sample plans. Bplans has over sample plans to learn from. Before reading the plan, hear what the business planning experts have to say about getting the most out of business sample plans.

Strategy is more than simply achieving business goals. It creates clarity, alignment and organization-wide engagement.

We’ve assembled a handful of sample strategic plans. Some are from our clients. Others are just examples. A summary of your strategic plan with strategic objectives, goals and action items.

Company Full Plan; Department. Business Plan Objectives Before you embark on crafting a marketing plan, you need a basic business plan. This serves as the foundation of your business; the bread and butter of your success.

How to use a sample business plan to write your own plan. If you’re like most small business owners, you’ve never had to create a business plan before.

Here are a few tips to get the most out of our sample business plans and build the plan your business needs to succeed. Find a plan from a similar industry to your business, but don’t.

Sample Business Plan This sample business plan is intended to provide you with a template that can be used as a reference for when you’re hard. The following business plan for the fictional Acme Management Technology is an example of what a completed business plan might look like.

This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.. Sample Business Plan for Acme Management Technology (AMT).

Writing a Business Plan Goals & Objectives - Sample Template