Indian advertising campaign case study

In these case studies, we'll take a look at employee performance and retention, supply chain management, growth, ad spending, and more. Although the following are focused on specific businesses, all business students can learn lessons from their triumphs and mistakes.

Indian advertising campaign case study

Although the following are focused on specific businesses, all business students can learn lessons from their triumphs and mistakes. In this case, Amber, an administrative assistant started out well, but began to adopt strange and inconsistent behavior.

Her work was maintained pretty well, but she began arriving late and calling in sick often, especially right around the time she got paid. She began borrowing and failing to repay money, and then started showing a short temper on the phone with customers.

After being found in the ladies room sniffing white powder, she was confronted about a cocaine problem, and reacted by quitting immediately, leaving a hole in the organization for months before a replacement could be found and replaced. They also point out that Amber should have been sent in for a drug test before being outright accused of using cocaine, opening up the opportunity for rehabilitation instead of a severed tie.

Indian advertising campaign case study

Malden Mills Sometimes, doing the right thing is more important than profits, a lesson that Malden Mills learned firsthand. However, since then, Malden Mills has been to bankruptcy court three times, with much of the debt tied to the rebuild of the factory.

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Feuerstein made employees happy, to be sure, but business students should study this case to consider whether bold philanthropic actions will pay off in the end.

Up to that point, Starbucks stores had added new offerings, including wi-fi and music for sale, but started to lose its warm "neighborhood store" feeling in favor of a chain store persona.

Harvard Business Review points out that in this situation, "Starbucks is a mass brand attempting to command a premium price for an experience that is no longer special.

Harvard recommends that Starbucks should have stayed private, growing at a controlled pace to maintain its status as a premium brand. Small Customers, Big Profits Big business is attractive, with huge profits for some.

10 best marketing campaigns of — India – Hook, Line and Clincher - Marketing blog from India

Although Big D started out catering only to large orders, the shop sat idle in between orders, and through effective scheduling and transparent pricing, was able to fill in dead times with smaller orders.

Experts believe this was a smart strategy, allowing Big D to spread out risk in their business and offer customized products. Succession Planning Family businesses typically have the luxury of passing the torch down to children after parents retire, but in some cases, there are no candidates, or the candidates may not be right for the role.

So the Carlson companies had to put in great effort to find a replacement, looking both internally and outside of the company, ultimately finding an internal candidate who would work well with the family but also offered plenty of experience as an executive in different industries.

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Retiring Employees, Lost Knowledge Another important retirement issue is one of lost knowledge. What happens when retirees leave the office, taking years of experience and know-how right along with them?

Through a pilot program, AMEX created a workforce transformation group that would allow retiring participants to gradually give up some of their day to day responsibilities. In return, the employees would spend some of this time mentoring and teaching classes to successors.

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This resulted in a phased retirement, allowing employees to leave gradually and enjoy more time while still enjoying a portion of their previous salary, and regular benefits. This also meant that some employees stayed a year or more past traditional retirement age.

Indian advertising campaign case study

AMEX believes this program is a success, allowing senior employees to enjoy their last years of work in a reduced capacity, as well as educating the existing workforce for future success. Consultant David DeLong agrees, citing this program as an example of how job handoffs should really work.

Strategic Ad Spending Advertising costs money, which many businesses find themselves short of these days. But forgoing ad spending in favor of better profits can be a mistake.

Experts say that in a slump, one of the best things you can do is adopt or increase your advertising strategy to attract customers. During a recession, this is especially true, as other businesses may be cutting back on their ad spending, making your voice even more prominent to customers.S.N.

Case Title: 1: Mobile Value Added Services (MVAS Mobile): The Next Big Avenue for Mobile Operators? 2: Tech Mahindra Acquiring Majority Stakes in Satyam Computer Services Ltd., for Value Creation Out of Dump.

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Intermediaries – case study 19 A person (later arrested for drug trafficking) made a financial investment (life insurance) of USD , by means of an insurance broker. He acted as follows. He contacted an insurance broker and delivered a total amount of USD , in three cash instalments. The insurance broker did not report the [ ]. Representing a broad range of management subjects, the ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material. The collection consists of marketing management case studies and research reports on a wide range of companies and industries - both Indian and international, cases won awards in varies competitions. 3M Health Information Systems (HIS) is using AWS Service Catalog to reduce time to market, engineer and provision development pipelines in minutes, and meet corporate governance, security, and compliance requirements. 3M HIS is a worldwide provider of software for the healthcare industry.

WILMINGTON, N.C. (AP) — Motorists streamed inland on highways converted to one-way evacuation routes Tuesday as about million people in three states were warned to get out of the way of.

This case is about the various advertising campaigns undertaken by Cadbury Dairy Milk at different points of time to achieve certain objectives. Cadbury was the market leader in chocolates in India and it also was a very popular brand which enjoyed the trust of its consumers.

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