Public Domain General Electric Company GE has an organizational structure that supports the transformation of the business into a premier digital industrial company. This transformation and leading industry position is highlighted in the corporate vision and mission of General Electric. In the case of GE, the corporate structure has evolved to enable support for the operations of separate subsidiaries or segments. For example, the company has structural features that allow each of its operating segments to develop products and implement industry-specific marketing campaigns.
Public Domain General Electric Company GE continues to enhance its capabilities to improve business strengths and overcome organizational weaknesses, while addressing the opportunities and threats in the industry environment.
A SWOT analysis of GE determines how the business stands in terms of its internal characteristics and external influences.
The SWOT analysis model identifies and evaluates the internal strategic factors strengths and weaknesses and external strategic factors opportunities and threats relevant to managing the business in question. In this case of General Electric, such factors represent the various industries where the conglomerate operates.
Thus, the results of the SWOT analysis indicate a generalized perspective of GE and its diverse set of industry environments. As a major conglomerate in the global market, General Electric must continually evolve to ensure that its strengths are sufficient to address its weaknesses, as well as the threats and opportunities in the external business environment.
A SWOT analysis of General Electric Company provides managers with data on the strengths, weaknesses, opportunities, and threats that are significant in strategy formulation and implementation.
For example, the analysis yields information on the degree of influence of these internal and external factors on GE. General Electric needs to apply strategies that suit the effects of such internal and external factors. The aims are to have an accurate knowledge of what the firm can do, and to plan correspondingly.
General Electric Company has the following strengths: This strength enables the company to rapidly innovate and develop products that suit market demand. The GE brand is a success factor in the implementation of the differentiation generic competitive strategy, just as the brand is enhanced through research and development that integrates differentiation Read: The strengths identified in this component of the SWOT analysis of GE indicate business capabilities to continue growing and establishing new operations in other industries.
For example, GE applies new strategies to reduce the impact of organizational weaknesses in penetrating the electric lighting market.
The following weaknesses affect General Electric: The company manages the negative effects of these changes through strategic emphasis on performance improvements in its other operating segments. The weaknesses shown in this component of the SWOT analysis of General Electric Company highlight the benefits of strategic changes in growing the business despite its limitations.
Management personnel must consider the following opportunities available to General Electric Company: Growth based on digital technology adoption in all industries Growth in the renewable energy market Growth in developing markets The adoption of digital technologies in all industries presents opportunities for the further growth of General Electric.
For example, the company can strategically grow by satisfying market demand for integrated digital technologies in the transportation industry. In addition, this external factor presents opportunities for GE to further diversify its businesses in other industries where digital industrial technologies are increasingly needed.
On the other hand, the growth of the renewable energy market is an opportunity for the company to grow by expanding its Renewable Energy operating segment. The following threats are considered in the case of General Electric Company: Strong competition Disruption from online digital technologies Instability of the oil and gas industry General Electric Company faces strong competition with a wide variety of companies, considering the diverse operations of the business.
Strong competitive forces typically arise from the activities of aggressive, popular or highly innovative firms, such as 3M and Siemens Read: Disruption from online digital technologies is another threat that affects GE.
This threat involves new technological tools that alter market dynamics. This threat can disrupt the industry and create opportunities for new competitors against General Electric. The threats shown in this component of the SWOT analysis of General Electric Company require managers to develop strategies and solutions for business resilience.
The internal strategic factors identified in this SWOT analysis of General Electric reflect business capabilities that support long-term growth, given current industry conditions. For instance, the weak performance of the GE Oil and Gas segment is a barrier for which solutions are difficult to develop.Nov 24, · SWOT ANALYSIS ON General Electric - November 24th, The General Electric Company, or GE is an American multinational conglomerate corporation incorporated in the State of New iridis-photo-restoration.com Company operates through five segments: Energy Infrastructure, Technology Infrastructure, NBC Universal (NBCU), Capital .
GE SWOT Analysis BA General Electric SWOT Analysis Strengths: (Internal Factors) International & diversified business. As one of the biggest multinational conglomerate corporations they can afford to have over , employees worldwide while they are continually growing as a company.
General Electric Company ;%(2). General Electric (GE) SWOT Analysis Profile General Electric Company (GE) is an industrial corporation operating in a variety of segments. Its Infrastructure segment produces jet engines and related parts for use in aircraft, wind turbines, oil and natural gas compressors, water systems, and more.
The brandguide table above concludes the GE General Electric SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. The General Electric Company, or GE, is an American multinational conglomerate corporation incorporated in New York. The company operates through five segments: Energy Infrastructure, Technology Infrastructure, NBC Universal, Capital Finance and Consumer Industrial.
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